Content marketing, editorial and digital strategy leader helping B2C & B2B brands produce and scale impactful creative ideas that connect with their best audiences.
Expertise across verticals including:
travel and hospitality
Dori Fern is a native New Yorker. She grew up in Co-op City in the Bronx and lives in Brooklyn. She loves New York City deeply, even when there are plenty of reasons to complain about it. She cooks with great joy most nights, but does not prefer to do the dishes.
In 2010, seeking a new challenge, Dori enrolled at the Institute of Culinary Education while maintaining her job as digital editorial and strategy lead on the Kraft Foods CRM program. For nine months she worked full time, went to culinary school, and raised her two kids. She wrote about the experience on her blog, She's Fried.
Dori got her BA from Connecticut College and, before that, graduated from the High School of Performing Arts ("the Fame school"), where she studied drama. At 12 years old, Dori was named Bronx champion of the NYC Storytelling Contest and runner-up in the citywide competition. Some say she should have taken the top prize, but that's another story.
Some nice things other smart people have said about her*:
"Dori is a smart content and digital strategist. She is intrigued by the latest fads but not swayed in her knowledge as to how they may impact a marketing objective. She knows what works and why. It was a pleasure working with her..." Dan Rubin, VP Strategy & Marketing, The Foundry @ Meredith Corp.
"Dori is a joy to work with. She is passionate about her craft, always pushing for more and better insights around ways to connect with our consumers. She is an expert food editor, social media strategist and digital maven. She is also creative, intelligent and a charismatic presence. I adore working with her." Julie Fleischer, SVP, Head of Customer Intelligence, WW (formerly Weight Watchers)
"Dori is a diligent, creative and passionate content creator who is always willing to go the extra mile to connect with users. She was a pleasure to work with and manage. I would highly recommend her as a valuable addition to any team." Janet Rollé, GM at Parkwood Entertainment
"Working with Dori Fern was such as pleasure. We worked on the same team for the online/offline "Chief Everything Officer" campaign... I admired how she could work with little to no resources, ensuring all editorial deadlines were met, watching the client execs smile at the direction of her ideas and her inventive story angles to keep the reader's interest, and all the while keeping SEO in mind...Her sense of humor, how she handles herself in a crisis, around celebs/execs/and lower tier management, and her attention to detail, are additional skills that really stood out to me..She's quite an asset." Erica Simanek, Media Account Executive at a4 Media