I coach professional women through major work and life transitions so they can make changes with confidence, clarity, and an opportunity mindset.
Are you…
drowning in fear, desperation, and doubt after a layoff ?
turning a milestone age and wondering “What’s next?” or “Is this it?”
stuck and unsure how to best position yourself for career growth or a pivot?
not making time for creativity?
Hello! I’m Dori.
About Me
On the cusp of my 40th birthday, I made the first of many major life changes and professional leaps that now define my career and beyond.
I had landed my first full-time job after a decade as a part-time freelance writer and full-time stay-at-home mom.
AOL hired me to produce Chief Everything Officers: Women Who Do It All and Do It Well, an early-stage social media contest platform, sponsored by Dove. That program’s unexpected success led to my appointment as AOL’s first food and lifestyle programming lead. Thus began my successful career as a Content Director and Strategist for publishers, agencies, and brands. My achievements include:
Partnering on the development of an innovative content strategy framework for Novartis, adopted by 100% of the pharma brand’s marketing team in year one.
Building a robust, integrated product and content marketing operation from nothing for B2B tech brand, Neustar (a TransUnion company), driving 200+% growth over four years
Initiating an extensive audit on the Kraft Foods “Food & Family” recipe newsletter that revealed significant opportunities for optimization and growth
Developing an inventive contributor network for Martha Stewart Living leading up to their successful acquisition by Dotdash-Meredith
Creating effective, growth-driving content strategies for countless brands across industries, from pharma to CPG, tech to financial services and beyond
But perhaps my biggest leap was stepping away for a year from my successful content marketing leadership career.
I took a sabbatical.
The goal: Reshape my next chapter with greater intention and impact. I wanted to build a creative practice and serve my NYC community.
I saved my money, planned, and leaped.
Among other things, I launched a podcast about the ‘messy middle’ of my life-changing transition and worked with local food organizations. Did I mention I’m also a culinary-school-trained chef?
And I became an ICF-certified leadership coach.
What to Expect From My Coaching
Discover how to shift your mindset from defeat to opportunity.
Unlock a new lens on your life and what’s possible.
Get clear on what you really want (it might be different than what you think right now) and make an actionable plan to achieve it.
Learn how to stick with habits and avoid procrastination.
Stay focused on present actions and stop overthinking the past and future.
Gain skills that will help you for the rest of your life*
*I’m allergic to hyperbole. I believe this to be true because I’ve gained these skills myself.
Learn more about my coaching services here.
We’re Not a Match if you Want a Coach who…
tells you answers or advises you what to do
I know it sounds kind of appealing to be given the answers, but sorry, not how I roll (unless you want to hire me as a consultant-advisor or cooking teacher, both of which I’m also qualified to do :) Our coaching partnership would go something like this: You share where you’re at and what you want and I ask smart questions and make observations that create awareness, and help shape your next steps and actions to take.
makes false promises
I don’t know if you’ll get that dream job, find true love, or make a million dollars** Maybe! I do stand by this: If you commit the time, effort, and practice, you will start to see your story differently, experience more clarity and confidence about what’s in your control to change, ACTUALLY MAKE CHANGES, and feel a greater sense of ease.
** I would make a truly terrible guru or cult leader
gives you The Full Woo
I’m a coach. It would be disingenuous to promise No Woo (see ‘false promises’ above). Woo is unavoidable in this personal development racket! As my woo-intolerant friend, Rosie, once admitted: “My biggest fear about [woo peddlers]…” she leaned in to whisper,“…is that they’re right.” In short, there’s something to The Woo (you’ll see). All to say: I’m a kind, empathetic, creative storyteller-type coach who is sometimes cheeky and foul-mouthed, and always allergic to cliches and BS.