Dori Fern
Dori Fern
Creative Leadership and Transitions Coach + Content Director

I coach women leaders through transformative transitions at key stages of their careers and personal lives.

What if you stay stuck as your life races by?

  • Turning a milestone age and wondering “What’s next?” or “Is this it?”

  • Drowning in fear, self-pity and doubt after a layoff

  • Getting stuck at one job or career with no clue how to grow or pivot

  • Not making room in your high-powered career for creativity and passion projects

  • Never truly knowing or experiencing what’s possible for you and your life

Hello! I’m Dori.

About Me

On the cusp of my 40th birthday, I made the first of many transformative life changes and professional leaps that now define my career and beyond.

I landed my first full-time job after a decade as a part-time freelance writer and full-time stay-at-home mom.

AOL hired me to produce Chief Everything Officers: Women Who Do It All and Do It Well, an early-stage social media contest platform, sponsored by Dove. That program’s unexpected success led to my appointment as AOL’s first food and lifestyle programming lead. Thus began my successful career as a Content Director and Strategist for publishers, agencies, and brands. My achievements include:

  • Partnering on the development of an innovative content strategy framework for Novartis, adopted by 100% of the pharma brand’s marketing team in year one.

  • Building a robust, integrated product and content marketing operation from nothing for B2B tech brand, Neustar (a TransUnion company), driving 200+% growth over four years

  • Initiating an extensive audit on the Kraft Foods “Food & Family” recipe newsletter that revealed significant opportunities for optimization and growth

  • Developing an inventive contributor network for Martha Stewart Living leading up to their successful acquisition by Dotdash-Meredith

  • Creating effective, growth-driving content strategies for countless brands across industries, from pharma to CPG, tech to financial services and beyond

But perhaps my biggest leap was stepping away for a year from my successful content marketing leadership career.

I took a sabbatical.

The goal: Reshape my next chapter with greater intention and impact. I wanted to build a creative practice and serve my NYC community.

I saved my money, planned, and leapt.

Among other things, I launched a podcast about the ‘messy middle’ of my life-changing transition and worked with local food organizations. Did I mention I’m also a culinary-school-trained chef?

And I became an ICF-certified leadership coach.

How Coaching Can Help

  • Explore your emotions and energy about this period of change

  • Discover how to shift your mindset from defeat to opportunity

  • Unlock a new lens on your life and what’s possible

  • Get clear on future goals and build actionable plans to achieve them

  • Learn how to stick with habits and avoid procrastination

  • Stay focused on what you can do now, not overthinking the past or future

  • Gain personal development skills that will help you for the rest of your life*

*I’m allergic to hyperbole. I believe this to be true because I’ve gained these skills myself.

Learn more about my coaching services here.

Find me on LinkedIn or contact me here to learn more about my content strategy and marketing services and how I can help your business tell richer stories, connect with ‘your people,’ and drive better outcomes.