Dori Fern
Dori Fern
Life-Stage Transitions Coach + Integrated Marketing Leader

I coach professional women at all career and life stages through significant transitions to find freedom and success on the other side of change.

Keep moving forward

What if you stay stuck as your life races past?

  • Turning a milestone age and wondering “what’s next?”

  • Letting your job or career define your entire self-worth

  • Missing your chance to do the things you dream of due to fear

  • Overthinking, being practical, and not making room for creativity and passion projects

  • Never truly knowing, or seeing, what’s possible for you and your life

Hello! I’m Dori.

About Me

On the cusp of my 40th birthday, I made the first of many transformative life changes and professional leaps that now define my career and beyond. It was 2007. My marriage had ended and I had just landed my first full-time job after a decade as a part-time freelance writer and full-time stay-at-home mom.

The role was at Aol producing — soup to nuts — one of the earliest existing social media platforms and, after that, leading Aol’s foray into original food and lifestyle content. That was the start of my successful career as a Content Director and Strategist* for publishers, agencies, and brands. Since then, I have:

  • Managed the launch of a travel and entertainment site (600 editorial and commerce pages produced in under six months)

  • Developed and built an inventive contributor network for Martha Stewart Living (in under two months)

  • Led a digital content team on the Kraft Foods “Food & Family” recipe program

  • Built a robust, integrated product and content marketing team for B2B tech brand, Neustar (a TransUnion company) — having had no previous expertise in marketing tech and identity management

  • Created content strategies for countless brands across industries, from CPG to financial services to entertainment, healthcare and beyond

  • Collaborated on the build of an innovative “Content Lab” for pharma big, Novartis

But perhaps my biggest leap was stepping away for a year from my successful content marketing leadership career. In 2021, I took a sabbatical. My goal: reshape my next chapter with greater intention and impact. I wanted to be creative and to serve my NYC community. I saved my money, planned, and leapt.

Among other things, I launched a podcast about the ‘messy middle’ of my life-changing transition and worked with local food organizations. And thanks to the transformative support I got from a coach myself, I became an ICF-certified leadership coach.

My “superpower,” as I’ve come to appreciate it, is my ability to pivot and step into worlds once new to me. I did it at 40 and I’m doing even more now in my 50s. I credit my curiosity for taking me to foreign places and my opportunity mindset for enabling me to deliver exceptional outcomes for businesses and individuals alike.

I wasn’t always so clear-eyed or optimistic about any of this! The power of coaching is not only a set of skills I’ve learned and can share with you — it’s also, maybe mostly, this:

COACHING CAN UNCOVER A WHOLE NEW WAY TO LOOK AT YOUR LIFE TO DATE SO YOU CAN SEE THE PATH FORWARD TO WHERE YOU WANT TO GO NEXT.

You, too, can experience the incredible joy and power of breaking through the wall of “What if", “Where am I going,” and “How do I get there”?

Take the leap. I’m here to support you.

What are you waiting for?

Learn more about my coaching services here and about the Energy Leadership Index Assessment and Debrief here

*Find me on LinkedIn or contact me here to learn more about how I can help your business tell richer stories, connect with ‘your people,’ and drive better outcomes.